Brand Creation & Website Design

To Trade, 2022

The Challenge

Create brand, logo, and website to achieve goals:

• Place owner as seasoned professional
• Provide education through numerous channels
• Ability to capture leads for sales
• Increase engagement of audience to drive purchases
• Phase 2: Community & User Admin

Contributions

• Brand Creation
• Style System Creation
• UX/UI Strategy & Design
• UX Research & Testing
• Copy Writing/Editing

The Solution

Brand Redesign & Website Migration/Refresh

Rocker Soaps, 2024

The Challenge

Design upgrade of brand and website migration/refresh to achieve goals:

• Move from Wix to Shopify to benefit from its offerings
• Rebrand the logo and upcoming labels with a fun 80’s look/feel
• Refresh the website for a professional presentation and experience in the interim between migration and redesign
• Ability to add family packs, auto-expiration sales, wholesaler section, and an event calendar to store

Upcoming Phase 2 goals:

• Increase engagement of audience through storytelling, community building, and social media
• Redesign website with the new 80’s look/feel with graphics and storytelling

Contributions

• Brand Creation
• Print and Logo Design
• UX/UI Strategy & Design
• UX Research & Testing
• Copy Writing/Editing

Brand Creation & Website Design

Krystie Acacia, 2023-2024

The Challenge

Create brand, logo, copy, and website to achieve goals:

• Place Owner as Accomplished Author
• Introduce and Sell Novels and Graphic Novels to Potential Readers, Agents, and Publishers

Contributions

• Brand Creation
• Style System Creation
• UX/UI Strategy & Design
• UX Research & Testing
• Copy Writing/Editing