Case Studies
![UX Case Studies - Project Management, UX, UI, Digital Design, and Branding, for Financial Education Business ToTrade](https://christileeson.com/wp-content/uploads/sites/5/2023/11/ToTrade-square3.png)
Brand Creation & Website Design
To Trade, 2022
The Challenge
Create brand, logo, and website to achieve goals:
- Place owner as seasoned professional
- Provide education through numerous channels
- Ability to capture leads for sales
- Increase engagement of audience to drive purchases
- Phase 2: Community & User Admin
Contributions
- Brand Creation
- Style System Creation
- UX/UI Strategy & Design
- UX Research & Testing
- Copy Writing/Editing
The Solution
![Rocker Soaps old website](https://avosette.com/wp-content/uploads/sites/6/2024/08/Rocker-Soaps-website-old-1024x994.png)
![Rocker Soaps label front](https://avosette.com/wp-content/uploads/sites/6/2024/08/Rocker-Soaps-front.png)
![](https://avosette.com/wp-content/uploads/sites/6/2024/08/Rocker-Soaps-website-new-edited.png)
Brand Redesign & Website Migration/Refresh
Rocker Soaps, 2024
The Challenge
Design upgrade of brand and website migration/refresh to achieve goals:
- Move from Wix to Shopify to benefit from its offerings
- Rebrand the logo and upcoming labels with a fun 80’s look/feel
- Refresh the website for a professional presentation and experience in the interim between migration and redesign
- Ability to add family packs, auto-expiration sales, wholesaler section, and an event calendar to store
Upcoming Phase 2 goals:
- Increase engagement of audience through storytelling, community building, and social media
- Redesign website with the new 80’s look/feel with graphics and storytelling
Contributions
- Brand Creation
- Print and Logo Design
- UX/UI Strategy & Design
- UX Research & Testing
- Copy Writing/Editing
![UX Case Studies: Strategy, Project Management, UX, UI, Digital Design, and Branding for Author Krystie Acacia](https://christileeson.com/wp-content/uploads/sites/5/2023/11/KrystieAcacia-square2.png)
Brand Creation & Website Design
Krystie Acacia, 2023-2024
The Challenge
Create brand, logo, copy, and website to achieve goals:
- Place Owner as Accomplished Author
- Introduce and Sell Novels and Graphic Novels to Potential Readers, Agents, and Publishers
Contributions
- Brand Creation
- Style System Creation
- UX/UI Strategy & Design
- UX Research & Testing
- Copy Writing/Editing
GET STARTED