Rocker Soaps, founded by Rachel Binkley, creates herbal skin and hair care products that nurture both your body and the planet. Rachel started this journey back in 2009, when she was expecting her first child. She realized how many “natural” products on store shelves were either overpriced or misleadingly marketed—a practice often called “greenwashing.” So, she took matters into her own hands and began making her own natural cleansers.

By 2014, Rachel’s hobby turned into a full-blown passion project, expanding into soaps, lotions, and even herbal tinctures and teas. Today, Rocker Soaps is a trusted name for eco-conscious consumers who want affordable, ethically sourced products. What sets them apart? Their promise never to use palm oil, sodium lauryl sulfate, chemical additives, fragrance oils, or factory-farmed animal products. It’s a commitment you can feel good about.

Brand Redesign & Website Migration

Brand Refresh: Rachel’s vision for a fun, 80s-inspired look came to life with bold new logo designs and label updates.

Website Migration and Redesign: We transitioned Rocker Soaps from Wix to Shopify, giving their online store a professional edge and new features they needed to help grow their business.

Email Newsletters & Social Media

We craft engaging, brand-aligned designs and content to help Rocker Soaps connect with their audience. From product highlights to seasonal promotions, we make sure every piece of communication reflects their quality, goals, and values.

Label Design

Design Refresh for Soaps and Bottles

Avosette Marketing also played a key role in updating the label designs for Rocker Soaps’ products. We revamped the soap labels and are currently working on refreshing the labels for their bottled body oils and sprays. Collaborating closely with Rachel, we crafted a look that captures the 80s vibe while maintaining a professional and ethical aesthetic.

User Testing to Put Customer Experience First

To ensure the designs met their goals, we repeatedly user-tested the labels with the public. This testing helped us confirm readability, professional presentation, and the clear communication of ethical values and essential product information.

How User Testing Supported Inclusivity and Communication

We discovered that populations under 20 in the target region had trouble reading certain cursive letters like “s,” “r,” and “k.”

We prioritized inclusivity by remaking some letters to match the font style and ensure readability for all. This thoughtful adjustment not only improved accessibility but also reinforced Rocker Soaps’ commitment to effective and inclusive communication.

Additionally the yellow banner behind the soap title caused legibility problems after printing, leading us to choose a darker color for greater inclusivity of those with sight differences.

Why We Love Working with Rocker Soaps

At Avosette Marketing, we believe in supporting businesses that prioritize people, the planet, and profit—without sacrificing one for the other. Rachel and her team embody this philosophy in everything they do. Their passion for sustainability inspires us, and it’s an honor to help them grow their brand.

Let Us Help Your Business Shine

If you’re an eco-conscious or ethical business looking to tell your story, we’d love to help. Whether you need a brand refresh, website design, or strategic marketing support, Avosette Marketing is here to create experiences that delight your audience and make an impact.

Contact us today, and let’s build a better, brighter future together.