Case Studies


Website and Branding before and after.

Brand Redesign & Website Migration/Refresh

Rocker Soaps, 2024

The Challenge

Design upgrade of brand and website migration/refresh to achieve goals:

  • Move from Wix to Shopify to benefit from its offerings
  • Rebrand the logo and upcoming labels with a fun 80’s look/feel
  • Refresh the website for a professional presentation and experience in the interim between migration and redesign
  • Ability to add family packs, auto-expiration sales, wholesaler section, and an event calendar to store

Upcoming Phase 2 goals:

  • Increase engagement of audience through storytelling, community building, and social media
  • Redesign website with the new 80’s look/feel with graphics and storytelling

Contributions

  • Brand Creation
  • Print and Logo Design
  • UX/UI Strategy & Design
  • UX Research & Testing
  • Copy Writing/Editing

Brand Creation & Website Design

Krystie Acacia, 2023-2024

The Challenge

Create brand, logo, copy, and website to achieve goals:

  • Place Owner as Accomplished Author
  • Introduce and Sell Novels and Graphic Novels to Potential Readers, Agents, and Publishers

Contributions

  • Brand Creation
  • Style System Creation
  • UX/UI Strategy & Design
  • UX Research & Testing
  • Copy Writing/Editing

Brand Creation & Website Design

To Trade, 2022

The Challenge

Create brand, logo, and website to achieve goals:

  • Place owner as seasoned professional
  • Provide education through numerous channels
  • Ability to capture leads for sales
  • Increase engagement of audience to drive purchases
  • Phase 2: Community & User Admin

Contributions

  • Brand Creation
  • Style System Creation
  • UX/UI Strategy & Design
  • UX Research & Testing
  • Copy Writing/Editing

The Solution